Teams Behind Our Relationship
Our independent business model ensures we have the autonomy and discretion to put you at the center of all investment strategies and business decisions. Just as we stand behind you to help you pursue your financial dreams, we have teams standing behind us and supporting our business. These firms also strengthen our relationship with you by providing the resources we need to better serve you. We think it’s important for you to know who these partners are and why we have chosen to work with them.
Our Broker-Dealer: Cetera Advisors LLC
Cetera Advisors LLC is an independent broker-dealer and registered investment adviser (RIA) firm offering efficient and convenient access to an extensive network of people, products and services to more than 1,300 financial professionals. As a member of Cetera Financial Group®, a leading network of independent retail broker-dealers, the firm is able to offer all the benefits of a large, well-capitalized broker-dealer, including innovative technology, leading wealth management and advisory platforms, and comprehensive broker-dealer and RIA services, with the personal relationships often found only at boutique firms.
Cetera Advisors is a member of the Securities Investor Protection Corporation (SIPC) and a member of the Financial Industry Regulatory Authority, Inc. (FINRA). For more information, visit ceteraadvisors.com.
Our Custodians: Pershing and Cetera Investment Services
While a broker-dealer helps supervise and facilitate the trading that converts your cash into invested assets, those assets are actually held by a custodian. Cetera Advisors works with two custodians. Cetera Investment Services LLC custodies individual retirement accounts (IRAs) to make ensure they meet Internal Revenue Code requirements for tax deferral. Pershing LLC custodies brokerage accounts, including the brokerage accounts within IRAs and fulfills a legal responsibility for safeguarding your assets while also providing related administrative services on your behalf, including settlement of purchases, tax and account record keeping, monthly statements, confidentiality and data integrity protections, and more.
Pershing is a subsidiary of the Bank of New York Mellon Corporation, which is the nation’s oldest continuously operating bank and one of the world’s leading providers of securities services. Cetera Investment Services is an affiliate of Cetera Advisors, and a broker-dealer providing brokerage and other services to its own clients in addition to providing IRA custodial services to Cetera Advisors’ clients. Like Cetera Advisors, both Pershing and Cetera Investment Services have to meet certain net capital requirements and are subject to regular audits, both internally and by independent firms, to ensure the appropriate handling, segregation and protection of investors’ assets.
Our Most Important Connection: With You
While Cetera Advisors, Pershing and Cetera Investment Services play important roles in our day-to-day servicing of your needs, the most important relationship we have is undoubtedly with you—and Cetera Advisors, Pershing and Cetera Investment Services model their services based on that fact. In short, that is the greatest value of our affiliation with an independent broker-dealer like Cetera Advisors: We work with them to make it easier for us to work for you.